“Our medical school serves the people and communities of a 66 county service region in rural central and southern Illinois, and the award has strengthened our dedication and commitment to social mission, health equity, and educating socially responsible leaders in medicine and health sciences. Many more people have become engaged because of the [Macy] award. For example, I describe the [Macy] award and what it means at every new employee orientation; I frequently describe the award at meetings of the board, faculty, staff and learners; and, the award plaque itself is prominently displayed in the lobby where community gatherings occur. Each of these situations sparks discussion and a deeper, wider commitment to the elements of the social mission, both among those in the institution and among our community partners.”